Google AdWords Campaign Optimizer Tool “Invisible” to Agencies
Tweet A little over a month ago, Google released it’s “Campaign Optimizer” tool, which can be used to find ways to “fine-tune your Google Adwords PPC advertising campaigns.” The tool can be found via...
View ArticlePlanning and Integrating a Word of Mouth Marketing (WOMM) Campaign
Tweet Webmaster World PubCon 2007: Word of Mouth Marketing I’ve spoken at Webmaster World’s marketing convention the past few years. PubCon 2007 was held in November, in Las Vegas, Nevada, and I once...
View ArticlePlanning and Integrating a Targeted Internet Marketing Campaign
Tweet Email, Social Media and Search in the Overall Internet Marketing Mix I was recently asked to give a guest lecture on the intersection of new and old media for a class at Bentley College in...
View ArticleAMPTalk Episode 5: Blogging
Tweet This time, it’s all about blogging. We start with a brief history of blogging and some tips for creating a better business blog. Our Social Media Marketing Manager, Dan Zarrella, fills us in on...
View ArticleLocal Organic and PPC Search
Tweet Since this Search and Digital Asset Optimization presentation is targeted to local businesses, I spend a large portion of the presentation on local organic (Google Maps) search and how and when...
View ArticleDeep Understanding of Search Often Falls on Deaf Ears
Tweet On April 26, 2010, Advanced Media Productions conducted a presentation on the important, though frequently overlooked, facets of search marketing entitled Deep Understanding of Search Often...
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