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Google AdWords Campaign Optimizer Tool “Invisible” to Agencies

Tweet A little over a month ago, Google released it’s “Campaign Optimizer” tool, which can be used to find ways to “fine-tune your Google Adwords PPC advertising campaigns.”  The tool can be found via...

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Planning and Integrating a Word of Mouth Marketing (WOMM) Campaign

Tweet Webmaster World PubCon 2007: Word of Mouth Marketing I’ve spoken at Webmaster World’s marketing convention the past few years. PubCon 2007 was held in November, in Las Vegas, Nevada, and I once...

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Planning and Integrating a Targeted Internet Marketing Campaign

Tweet Email, Social Media and Search in the Overall Internet Marketing Mix I was recently asked to give a guest lecture on the intersection of new and old media for a class at Bentley College in...

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AMPTalk Episode 5: Blogging

Tweet This time, it’s all about blogging. We start with a brief history of blogging and some tips for creating a better business blog. Our Social Media Marketing Manager, Dan Zarrella, fills us in on...

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Local Organic and PPC Search

Tweet Since this Search and Digital Asset Optimization presentation is targeted to local businesses, I spend a large portion of the presentation on local organic (Google Maps) search and how and when...

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Deep Understanding of Search Often Falls on Deaf Ears

Tweet On April 26, 2010, Advanced Media Productions conducted a presentation on the important, though frequently overlooked, facets of search marketing entitled Deep Understanding of Search Often...

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